Integrated Campaign

Ever seen a film where you wait till the last frame to get the complete story ? 



Yes, that is exactly the essence of the strategy that we at Edge Studio have conceived. Usually, organizations take a lot of effort to communicate their Brand Values. They write “Mission Statements”; propagate their Ambitions and highlight their Goals; framed in a Glass Mirror hanging on their walls; with limited visibility.

We have made a very serious effort to break the clutter and come up with an alternative way to establish an effective communication by presenting the brand values in a pictorial that is knitted over 12 months and wrapped with a strong Caption along with a very crisp and clear Body Copy.

Visual Theme

Belief is an absolute term. Either it exists or it doesn’t. There are no two ways about it.

If we have to put it more creatively, it is either Black or White. And, that is why we have come up with a Black & White Campaign, adding more clarity to the whole concept. However, there is another underlying sentiment that is obvious in every visual; i.e. a pleasant, content and smiling face. A gesture that comes naturally when you deal with an entity with strong values.

 

Execution

Innovative ideas demand immaculate execution; else they become dreams that never come true.

It is all about catching the attention and retaining the interest of the viewer. Hence every black & white visual has a monosyllabic Caption with a color break and followed by a rhythmic sub caption. The corresponding body copy primarily enhances the gist of the Caption and knits it into the next Caption with its last word.

The knitting stays till the “The Brand Story” is fully revealed in the last Caption, that is
“Values | Belief | Perception”

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Visual Campaign