Brand Development
|
In the recent past we came across a number of clients who were very keen to get a Food Brand Developed. Presumably because they assumed that the returns are very high on such investment. However, when we started talking to them we realized that their understanding of Brand Development is limited to just a logo design and a run of the mill product. Unfortunately that is not the case at all. A lot of brain storming, hard work and financial investment goes into brand development. Being the branding agency, our job is to create a Brand out of the product that a client brings to us. Interestingly, when we share with them the concept and the required budgetary provisions they get so amazed as to why so much is being charged to develop a brand which according to them is nothing more than a logo design (which they believe can be downloaded form the net).
No doubt, everyone is free to believe what they wish to but then they cannot expect high return on their investment as they see around in the market. Here we are making an effort to explain visually what Brand Development is all about - and this just the beginning and obviously only a glimpse. |
It all starts from here
Name & LOGO DESIGN In most of the cases, we need to suggest a name before the logo part comes in, unless the client has already decided. Ideally, we prefer to suggest the name ourselves because there are no points for second place while deciding the name. This followed by the logo design.
Logo design is not only the face of the brand but also sets the parameters for color pallet and the “BIG IDEA” behind the brand philosophy. As you can see, the approved logo is then extended for Logo Adaptations. In certain cases, there are more than one adaptation but that depends on the logo design and its required application 
Giving words to the brand
Position & Tag Line If the brand development is taken up the right way, then brands start talking to their target market. This requires attention to every minute detail. Each brand needs a position line and a tag line. This is actually giving words to the BIG IDEA on which the brand stands and extends.
Product Line Identity
Sub Brands In case the brand is offering such products, which are strong enough to get established on their own, the need to create a sub-brand identity arises. Here you can see two logos for two major product lines.
Brand Cosmetics
Wall Branding The brand needs to be seen everywhere! The walls are branded with design collaterals to make the customer feel the presence of the brand. Please notice that placement of tag line and logo adaptation in the wall branding
Designs that sell
Digital Screens For a fast food chain, the product needs to be visibly placed for the customer to make the right decision. Thus, Digital Screens play a vital role in promoting the product exactly where it’s needed. Please note that every product is very clearly visible and has all the potential to catch the attention of its prospective customer. It may also be noted that the product photograph is of the original product, exactly the way its served and presented to the client. No wonder, product photography is considered an essential tool while developing a food brand,
Let them hold n' feel
Printed Menu Design A menu design cannot fail, if it does it adversely influences the brand. Interestingly, menu is the only design collateral that first time customers gets to hold, feel and touch before they experience the product. The finer points of consideration while designing a menu include clarity, visibility, structure and above all very direct communication style.
A Brand's Pride
Branded Packaging Indeed, Branded Packaging is a brand’s pride. It needs to be convenient, attractive, stylish and above all it must carry the brand value of the brand. Here we present you a selection from the packaging line that has been exclusively designed.
|
Brand Logo
Logo Adaptation
Position Line
Tag Line
|
Yes, that’s true and that’s what we believe. They need to be brought up, looked after, protected and nurtured. Till they grow into a mature & strong brand that can survive the competition, excel and create a following. Here, you will see all that we do to turn these babies into adults.
You can call us their pediatrician, their guardian or whatever you find appropriate but we know how to care for them and make you a proud parent. |
As we mentioned earlier, this is only a glimpse. To make a Brand successful and grow with time, a lot of effort and continues attention is required. If you feel interested and want to know more about Branding then please do talk to us.
|
