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Does your Brand Speak!
Everything you do influences your brand regardless of its outcome. From the colors of your logo to the texture of your packaging or be it the choice of media to the staff you hire. It is all part of your brand story and every element should reflect the truth about your brand back to your audience. Look around and you will know why a certain soap brand has more market share than its competition or why people look for a particular drink on the shelves. It’s not their choice; it’s what you make them choose with your brand story. 
From Commodity to Brand A brand story is a lot more than a colorful logo or a catchy tagline posted on a billboard to attract attention for a few weeks. Do you ever wonder why people ask for coffee and not for Nescafe but the same ask for Coke even if it is another brand? When commodities turn into a brand they become part of our household. Hence, every brand has a character just like every household member. It is exactly how to give your brand that right character that can find its place in the right household. Don’t Get Confused Let’s start writing your story here with Xanthum. Let’s find out if your brand is a lass or a lad. Is it a luxury or a necessity and if it is playful or serious. Mark your brand’s creative values and set its course that takes it where it belongs. 
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“I need a Doner Kebab Brand that looks Turkish, feels Turkish and tastes Turkish”
That was the brief that we got from our client. Well the taste part was not our part but the rest was something that we were being trusted for. With very high expectations and a challenging deadline, we started off from scratch and here is “Babagoosh” for you! The Brand was launched with its first outlet at Safa Gold Mall on May 24, 2014
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